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Trademark Law
Is there a danger that my mark can become "generic"?

Yes. It is desirable to use a generic name with your trademark (for example XEROX photocopies, KLEENEX tissues). It is also advisable to declare the ownership of each trademark when joint promotions are carried by separate companies. For example, "MICKEY MOUSE is a Registered Trademark of the Walt Disney Company. RONALD McDONALD is a registered Trademark of McDonalds Corporation. FreeAdvice is a trademark of Advice & Counsel™".

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