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Intellectual Property - Trademark Law - How to Obtain a Trademark/Trademark Registration
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How do you save money and avoid problems long term?

By not being penny wise and pound foolish. Trademark law is clearly an area where it pays to spend the money and do it right the first time. Move fast! Get the search and filing done on an expedited basis, particularly if you feel the name has "magic" to it. Your competitors have similar ideas and they may be moving faster. Have a backup mark ready.
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