How does a ‘private attorney general’ action under the unfair competition act differ from a class action?
A "private attorney general" action is generally much simpler to pursue than a class action, because it does not require class certification or notice to absent parties. A "private attorney general" action can be much more limited than a class action, because the Unfair Competition Act allows equitable remedies, such as injunction, but not damages. However, under certain circumstances the remedy of restitution, which can be similar to damages, might be available.
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