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Frequently Asked Questions
Q: The gasoline stations in my area have increased their
prices the same amount and at the same time. Is that price-fixing?
A: A uniform simultaneous price increase could be the result
of price fixing, but it also could be the result of independent
business responses to market conditions. For example, if conditions
in the international oil markets result in an increase in
the price of crude oil, there could be a ripple effect. Local
gasoline stations may respond to the wholesale price of gasoline
by increasing their prices to cover their higher costs. However,
if there is evidence that the operators of the gasoline stations
talked to each other about increasing prices, it may be an
antitrust violation.
Q: Shopping for a stereo loudspeaker made by Sound Corporation,
I couldnt find a dealer who would sell it for less than
the manufacturers suggested retail price. Isnt
that price-fixing?
A: The key is evidence of an agreement. If the manufacturer
and a dealer entered into an agreement on a resale price or
minimum price, that would be a price-fixing violation. The
agreement could be formal, through a contract, or informal,
when the dealers compliance is coerced. However, if
the manufacturer has established a policy that its dealers
should not sell below a minimum price level, and the dealers
have independently decided to follow that policy, there is
no violation.
Q: The medication my doctor prescribed for my heart condition
is available from only one manufacturer, and the price is
very high. Is that a monopoly?
A: If the manufacturer achieved a monopoly by acquiring a
competitor or obtaining a patent by fraud, its monopoly may
be illegal. If the only reason for the lack of competition
is that no one else has developed a suitable alternative medication,
the monopoly probably is legal. Many pharmaceutical products
are protected by patents, which give the manufacturer the
right to be the only producer of the product until the patent
expires. That gives the manufacturer a legally acquired monopoly
during the life of the patent. The antitrust laws accommodate
the goal of the patent laws to encourage innovation: They
prevent other firms from reaping the benefits of the invention
before the inventor is rewarded for the risk and cost of the
innovation.
Often, an alternative drug, made by another company, can
be prescribed for a particular condition. If those companies
decided to merge, or if one tried to buy the others
patent, that would be illegal, especially if the situation
resulted in a substantial lessening of competition.
Q: My town has given an exclusive franchise to one firm
to provide all trash-collection services. I think I could
get a better price from another hauler. Isnt the franchise
restraining competition?
A: Although the towns decision to grant an exclusive
franchise prevents competition in trash collection, it probably
is within the municipal powers granted by the state. If so,
the town is immune from the antitrust laws under the state
action doctrine, which says that the antitrust laws are not
meant to apply to the actions of a state.
Q: I own a small jewelry store and the manufacturer of
TimeCo brand watches recently dropped me as a dealer. Im
sure its because my competitors complained that I sell
below the suggested retail price. The explanation was the
manufacturers policy: its products should not be sold
below the suggested retail price, and dealers who do not comply
are subject to termination. Is it legal for the manufacturer
to dictate my prices?
A: The law allows a manufacturer to have a policy that its
dealers should sell a product above a certain minimum price,
and to terminate dealers that do not honor that policy. Manufacturers
may choose to adopt this kind of policy because it encourages
dealers to provide full customer service and prevents other
dealers, who may not provide full service, from taking away
customers and "free riding" on the services provided
by other dealers. If TimeCo got you to agree to maintain the
suggested retail price, it would be illegal. It also would
be illegal if TimeCo agreed with your competitors to drop
you as a dealer to help maintain a price to which they had
agreed. However, a complaint from a competing retailer is
not sufficient to prove such an agreement, because the manufacturer
may have decided independently that its interests were better
served by sticking with its policy.
Q: I own a retail clothing store and the Brand Company
refuses to sell me any of its line of clothes. These clothes
are very popular in my area, so this policy is hurting my
business. Isnt it illegal for Brand to refuse to sell
to me?
A: It could be illegal if the refusal to sell is based on
an agreement between Brand and your competitors. Without an
agreement, the antitrust laws allow manufacturers substantial
leeway in selecting the dealers with whom they deal. Indeed,
manufacturers select dealers for a variety of reasons, including
a preference for those who carry a full line of their products,
the desire to maintain a certain "image" for the
product line, or the ability to maintain a minimum volume
of business to minimize distribution costs. The antitrust
laws do not interfere with business decisions like these as
long as the manufacturer acts unilaterally and not as part
of a scheme to monopolize a market.
Q: I operate two stores that sell recorded music. My business
is being ruined by giant discount store chains that sell their
products for less than my wholesale cost. I thought there
were laws against price discrimination, but I cant afford
the legal fees to fight the big corporations. Can you help?
A: Although it appears that the discount chains are receiving
their recorded music products at a lower wholesale price,
it may be because it costs a manufacturer less, on a per-unit
basis, to deal with large volume customers. If so, the manufacturer
may have a "cost justification" defense to the differential
pricing and the policy would not violate the Robinson-Patman
Act. However, if the wholesale price differences are not justified
on the basis of cost or other differences, and retail competition
is being harmed to the detriment of consumers, antitrust authorities
would want to know about the situation.
Q: I bought a Total Motors car a few years ago, and now,
when I need parts replaced, I have to get them from the TM
dealer. Theyre very expensive. Isnt this illegal
monopolization?
A: Distribution arrangements like this usually are permitted.
TM has the exclusive right to produce TM brand parts, so it
is not illegal for the company to have a monopoly for its
own parts. In addition, TMs decision to make the parts
available only through its dealers wouldnt constitute
monopolization of the service market unless the dealerships
were owned by TM and it appeared that the company was trying
to monopolize the service market through unreasonable means.
Most automobile dealerships are independently owned, but even
if that were not the case, a manufacturer may have legitimate
reasons for making the parts available only through its dealers.
For example, it may want to ensure quality of performance
by requiring the parts to be dealer installed.
Q: When I read about mergers, price-fixing, or other competition
issues in the newspaper, sometimes its the FTC thats
in charge and sometimes its the Justice Department.
Who decides which agency has responsibility and why?
A: With certain exceptions, the two agencies have antitrust
jurisdiction in most industries. To avoid duplicating efforts,
they consult before opening an investigation. Over the years,
the agencies have developed expertise in particular industries
or markets. For example, the FTC devotes most of its antitrust
resources to segments of the economy where consumer spending
is high: health care, pharmaceuticals, other professional
services, food, energy, and certain high-tech industries like
computer technology, video programming and cable television.
The FTC also is involved in preserving competition in defense
industries, to save taxpayer dollars on acquisitions costs.
Some anticompetitive practices -- such as hard-core price
fixing -- are prosecuted as criminal violations under the
Sherman Act. Thats handled by the Justice Department
because it is a function of the Executive Branch of the government.
The Justice Department also has sole antitrust jurisdiction
over certain matters that are subject to special industry
regulation by other agencies, such as the telephone industry
and other telecommunications matters, railroads and airlines.
Finally, only the FTC can challenge certain practices that
are beyond the reach of the other antitrust laws -- practices
that "violate the spirit" but not the exact letter
of the other laws.
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