|
An Antitrust Primer
The antitrust laws
describe unlawful practices in general terms, leaving it to
the courts to decide what specific practices are illegal based
on the facts and circumstances of each case.
- Section 1 of the
Sherman Act outlaws "every contract, combination
. . . , or conspiracy, in restraint of trade," but
long ago, the Supreme Court decided that the Sherman Act
prohibits only those contracts or agreements that restrain
trade unreasonably. What kinds of agreements are
unreasonable is up to the courts.
- Section 2 of the
Sherman Act makes it unlawful for a company to "monopolize,
or attempt to monopolize," trade or commerce. As
that law has been interpreted, it is not necessarily illegal
for a company to have a monopoly or to try to achieve
a monopoly position. The law is violated only if the company
tries to maintain or acquire a monopoly position through
unreasonable methods. For the courts, a key factor in
determining what is unreasonable is whether the practice
has a legitimate business justification.
- Section 5 of the
Federal Trade Commission Act outlaws "unfair methods
of competition" but does not define unfair. The Supreme
Court has ruled that violations of the Sherman Act also
are violations of Section 5, but Section 5 covers some
practices that are beyond the scope of the Sherman Act.
It is the FTCs job to enforce Section 5.
- Section 7 of the
Clayton Act prohibits mergers and acquisitions where the
effect "may be substantially to lessen competition,
or to tend to create a monopoly." Determining whether
a merger will have that effect requires a thorough economic
evaluation or market study.
- Section 7A of
the Clayton Act, called the Hart-Scott-Rodino Act, requires
the prior notification of large mergers to both the FTC
and the Justice Department.
Some cases are easier
than others. The courts decided many years ago that certain
practices, such as price fixing, are so inherently harmful
to consumers that a detailed examination isnt necessary
to determine whether they are reasonable. The law presumes
that they are violations (antitrust lawyers call these per
se violations) and condemns them almost automatically.
Other practices demand
closer scrutiny based on principles that the courts and antitrust
agencies have developed. These cases are examined under a
"rule of reason" analysis. A practice is illegal
if it restricts competition in some significant way and has
no overriding business justification. Practices that meet
both characteristics are likely to harm consumers -- by increasing
prices, reducing availability of goods or services, lowering
quality or service, or significantly stifling innovation.
The antitrust laws
are further complicated by the fact that many business practices
can have a reasonable business justification even if they
limit competition in some way. Consider an agreement among
manufacturers to adopt specifications that require fire-resistant
materials for certain products. The set of specifications
may be called a standard. The agreement to adopt the standard
is restrictive: the manufacturers have limited their own ability
to use other materials, and they have limited consumer choice.
But the agreement to adopt the standard may benefit consumers
in that it provides assurances of safety.
What if manufacturers
did not use a uniform standard for electrical outlets and
plugs? The likely result would be incompatibilities between
parts produced by different manufacturers. But because of
the standard, parts manufactured by different companies become
interchangeable; competition for the parts increases, and
prices go down.
[Graphic Omitted]
|